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Essential elements like an OrthoLite insole and diamond pattern outsole still make the cut
Inspired by the revolutionary footwear that helped Nike build its brand on the oval
The heel tab of these adidas Superstar Shoes sports the Los Angeles moniker on a lenticular graphic that changes from English to Chinese characters
with chic foil branding
Nike: Better Is Temporary by Sam Grawe bfcm2020 Essential elements like an OrthoLiteAt Nike, the desire to be the best is a journey, not a destination better is always temporary. Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented, behind the scenes exploration into Nike's ethos driven design formula, placing industry defining innovations and globally
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