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The E-Myth Revisited: Why Most Small Businesses Don't Work by Michael E. Gerber BeKind For practitioners who want toDescription Title in the Set: The E Myth Revisited: Why Most Small Businesses Don't Work by Michael E. Gerber Condition: BRAND NEW Format: Paperback ISBN: 9780887307287 E Myth \ 'e ,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1